Our client is seeking an energetic, target-driven and customer-focused Private Label Consultant to identify new business opportunities, grow existing customer relationships and drive sales through the introduction and promotion of private-label products.
The ideal candidate will have a strong food industry or culinary background, with Chef experience being a significant advantage. The successful candidate must be confident conducting product demonstrations and cook-offs, engaging with chefs and customers, and adding value to menus through product knowledge and practical culinary expertise.
MINIMUM REQUIREMENTS
- Matric / Grade 12.
- A tertiary qualification in Sales will be advantageous.
- Valid Code EB driver’s licence.
- At least 3 years’ Chef experience within a hospitality environment.
- Experience within the food industry or a similar environment will be highly advantageous.
- Strong understanding of private-label strategy.
- Advanced Microsoft Excel proficiency.
- Own reliable and trustworthy vehicle, which must be available for work-related use.
KEY PERSONAL ATTRIBUTES
The successful candidate should demonstrate:
- Excellent communication skills and fluency in English.
- Strong sales and customer persuasion abilities.
- Excellent client relationship management skills.
- High energy levels and a positive, proactive approach.
- Professional, disciplined and well-presented manner.
- Ability to work independently as well as within a team.
- Strong target and results orientation.
- Ability to confidently present and speak to groups.
- A team-player mentality.
- Flexibility to work after hours when required.
- Confidence and ability to conduct product demonstrations and cook-offs.
- Ability to engage with chefs and add practical value to their menus.
- Strong commercial awareness and an understanding of how private-label products can support customer needs and business growth.
KEY RESPONSIBILITIES
- Identify new business opportunities to grow and expand the market.
- Develop and maintain strong relationships with existing customers.
- Increase sales with current customers by introducing new products and growing the overall product basket.
- Promote private-label products and support the implementation of private-label strategies.
- Conduct product demonstrations, cook-offs and presentations where required.
- Provide chefs and customers with product knowledge, menu ideas and practical value.
- Contribute positively towards achieving individual and team sales targets.
- Act as a professional ambassador for the business when dealing with customers.
- Participate in projects and initiatives aimed at generating additional revenue.
- Identify customer needs and recommend appropriate products and solutions.
- Work collaboratively with internal teams to support customer satisfaction and sales growth.
- Maintain a professional and customer-focused approach at all times.
VEHICLE REQUIREMENT
A reliable and trustworthy vehicle is essential, and the successful candidate must be willing to use their own vehicle for work purposes.
APPLICATION REQUIREMENTS
Interested candidates should submit a detailed CV together with a motivational letter explaining:
- Why they believe they are suitable for the position.
- Their relevant food industry, Chef and/or sales experience.
- The value and skills they would bring to the role.
- Their experience with customer relationship management and business development.
- Their experience with product demonstrations, cook-offs and working with chefs, where applicable.