About the Role
Key Requirenents:
- A Diploma, Degree or formal certification in Digital Marketing, Marketing, Brand Management, Business or a related field.
- At least 3 years’ experience in digital marketing, ideally within the automotive industry or a related sector.
- Strong hands-on knowledge of SEO, PPC, paid media, lead generation, social media management, display advertising and affiliate marketing.
- Experience developing digital strategies, managing multiple campaigns and mapping effective consumer journeys.
- Excellent analytical skills and the ability to turn campaign data into actionable insights.
- A solid understanding of digital marketing budgets, cost optimisation and ROI.
- Strong project management, communication and problem-solving skills.
- A proactive, innovative mindset with the ability to thrive in a collaborative, fast-moving environment.
Key Responsibilities:
- Own the digital game: Develop and execute innovative digital marketing strategies aligned with brand, product and commercial objectives.
- Drive performance: Plan, manage and optimise campaigns across Google Search, paid media, social media, display and affiliate networks.
- Generate quality leads: Use PPC, SEO, paid advertising and email marketing to attract the right audiences and improve conversions.
- Master the customer journey: Optimise website performance, landing pages, user experience and dealership website content.
- Make data work for you: Analyse campaign results, website traffic, engagement, cost per lead and ROI to continuously improve performance.
- Create content that connects: Develop compelling digital content, social media campaigns and community engagement initiatives.