Social media has impacted society, industry, and work as we know it, with platforms like LinkedIn allowing professionals to connect, communicate, and collaborate in previously impossible ways.
To put things into perspective, 49 million people use LinkedIn to search for jobs weekly, while six people are hired through LinkedIn every minute. These numbers highlight the importance of LinkedIn in the modern world, which is why so many entrepreneurs, executives, and freelancers alike have made it their platform of choice.
Companies are also turning to LinkedIn to attract the right talent, build their organisations, and stay tapped into talent opportunities. Read on to learn more about recruiting through LinkedIn and tips for effectively using the platform in your recruitment strategy.
LinkedIn for recruitment
LinkedIn is a business and employment service launched on May 5, 2003. With more than 850 million members, and 58 million listed companies, it has become one of the world’s largest business and employment networks on the Internet, bringing together professionals to exchange information, ideas, and opportunities.
Companies can use LinkedIn as a competitive advantage by leveraging extensive features such as job postings, profile searching, organic content, and more. This allows them to connect with qualified candidates, enhance their brand through professional content, and create a robust recruitment channel to attract top talent.
The top LinkedIn features:
LinkedIn’s most valuable tool for recruitment is, undoubtedly, LinkedIn Recruiter—a robust, efficient recruiting tool to help companies proactively find and reach suitable candidates, using:
Candidate search: Recruiters can tailor their LinkedIn searches to find candidates at various stages of the hiring process, sorting by skills, current company, and more. The feature also comes with custom recommendations based on profile information.
InMail messaging: Once candidates are identified, recruiters can send them tailored messages through LinkedIn InMail to follow up with them and schedule interviews. Recruiters can also get notifications on the go through the mobile app, so they don’t miss an opportunity to move a candidate along the recruitment process.
Recruiter projects: Recruiters can organise their work, track candidates throughout the recruitment process, and create team projects to manage hiring effectively.
These are all tools and features that function natively within LinkedIn, opening up exciting possibilities for a world where new technology helps recruiters to make better use of their time and resources.
Tips for leveraging LinkedIn for recruitment
Update your LinkedIn company profile
How do you want your business to appear to prospective new employees? Most people would agree that you wish to present a professional page that clearly communicates your company’s values, interests, and information, though it varies by industry.
It’s a good idea to regularly check your company page to ensure it’s still conveying your desired message. It’s time to update your LinkedIn Page to see if anything significant has changed or if the business has undergone significant changes. The recruitment process is aided by having a fully completed profile, especially if you’re using the network to forge new connections.
Tweak your LinkedIn marketing for recruitment
You should have an active company profile to maximise LinkedIn’s recruitment opportunities. You can enhance your LinkedIn marketing by publishing relevant company and industry updates. Recruits and potential employees want to feel like they are entering meaningful work, so businesses need to establish themselves as authorities in their field.
Recruitment and marketing go together. You want to develop a brand image that resonates with your ideal candidate, especially in the current environment where top talent cares deeply about the company culture. Sharing relevant content will help you solidify your reputation as a forward-thinking business in today’s job market.
Establish and maintain valuable connections
Connections are essential on LinkedIn. The more connections you have, the more likely you are to find a candidate who is a good fit. Finding alums in your field or former and present employees is simple on LinkedIn, especially when user profiles are filled out with information about previous employers, skills, educational institutions, and associations.
Having said that, you shouldn’t be the one to reach out to everyone in your field. Personalise each connection by mentioning how you met or why you want to connect. Look at the profile for 30 seconds to ensure your message is appropriate for the recipient.
Maintaining connections is an integral part of using LinkedIn. A new relationship is beneficial, but one that has been nurtured is superior. Share helpful articles in your area of expertise and interact with other people’s and businesses’ posts.
Encourage employee engagement
Once you’ve connected with former and present coworkers, it’s time to promote engagement through their profiles. Recruiters don’t have to be the only ones talking about job openings on the platform. The more employees mention their successes and experiences working for a company, the more brand awareness spreads to potential candidates.
Use an internal bulletin or newsletter with shareable nuggets of information to make it simple for staff to spread the news. This can include everything from significant business achievements to employee spotlights. Include links, graphics, and sample copy, and tell staff to tell their networks about it.
When luring potential candidates, it’s important to remember the persuasive power of personal narratives through employee advocacy.
Global talent shortages and the emergence of innovative technologies and data-driven approaches are all part of the new world of recruiting. Strategies like LinkedIn recruitment can help companies explore new avenues, target non-traditional audiences, and reach out to candidates who may not even be looking for a job.
Despite these benefits, using a social media platform for recruitment does have its limits, especially for employers that want to source highly skilled talent in their industries and at scale. Most companies investing in quality recruitment today require more than a one-time, skill-specific offering, so it’s wise to seek a more comprehensive approach that service providers can tailor to your needs.
Connect with recruitment specialists
By collaborating with Greys Recruitment Agency, your company can access a larger pool of qualified target candidates than if you searched on your own. We specialise in sourcing the best candidates online by implementing cutting-edge digital channels, SEO practices, and push and retrieval technology.
As an experienced recruitment specialist in the country, we commit to conducting a thorough needs analysis with each client and working with you through every step of the recruitment process, guiding you to a successful hire.
Greys offers more than just recruitment. With services such as internal administration, developing workflow processes, training and onboarding new hires, and legal compliance management, we reduce the risks that come with recruitment while reducing your workload with cost-effective and efficient staffing.
We are the agency to connect with if you’re looking for a holistic recruitment solution that covers every single step of the process, from contract to ongoing management, evaluation, and client satisfaction. Contact us to learn more about our solutions and how they can boost your recruitment game!