About the Role
Location
Cape Town, Western Cape
Requirements
- 8–10 years’ proven B2B sales and business development experience.
- Previous experience in a Sales Manager, Sales & Marketing Manager, Business Development Manager, Technical Sales or Commercial Management role.
- Proven track record of generating, developing, negotiating and closing new business.
- Marketing or Technical Diploma/Degree essential.
- Strong understanding of the full B2B sales cycle, from lead generation and prospecting through to negotiation and closing.
- Experience generating and converting both inbound and outbound leads.
- Strong technical aptitude, with the ability to understand products, applications, specifications and confidently respond to technical client queries.
- Experience or exposure to product development, customised products or solutions would be advantageous.
- Strong understanding of market development, customer acquisition and identifying new business opportunities.
- Good working knowledge of marketing, SEO, website management and digital lead generation.
- Experience using HubSpot CRM or a similar CRM platform.
- Ability to manage and oversee external website, SEO and digital marketing providers.
- Proven ability to achieve sales targets, revenue objectives and commercial KPIs.
- Strong commercial, negotiation, communication and relationship-building skills.
- Experience leading, mentoring or managing a Sales & Marketing team.
- Must be a self-starter who is proactive, independent and comfortable taking ownership of business development opportunities.
- Must be hands-on and personally involved in prospecting, client engagement and closing sales.
- Strong computer literacy, including Microsoft Office, CRM and digital marketing platforms.
- Valid driver’s licence and willingness to travel for client meetings and business development.
Key Responsibilities
- Develop and implement B2B sales and business development strategies to achieve revenue and growth targets.
- Generate and manage both inbound and outbound sales leads.
- Proactively identify new customers, industries, markets and business development opportunities.
- Conduct prospecting, cold calling, networking, client visits and lead generation activities.
- Build and maintain strong relationships with B2B clients and key decision-makers.
- Manage the full sales cycle, including prospecting, client meetings, quotations, presentations, negotiations and closing.
- Personally drive and close high-value and strategic sales opportunities.
- Understand customer requirements and provide appropriate technical product advice and solutions.
- Answer and assist with technical client queries, working with internal technical and production teams where required.
- Assist with product development and customised solutions based on customer and market requirements.
- Maintain the sales pipeline, CRM records, forecasts and sales reporting using HubSpot or similar systems.
- Maintain and update the company price list and assist with product costing, pricing and margin calculations.
- Lead, mentor and motivate the Sales & Marketing team, setting targets and monitoring KPIs.
- Develop marketing initiatives that support lead generation, brand awareness, market penetration and revenue growth.
- Oversee HubSpot, website, SEO and digital marketing activities and ensure these support the overall sales strategy.
- Manage external website and SEO service providers, ensuring agreed deliverables, timelines and objectives are achieved.
- Monitor SEO performance, website traffic, online visibility and lead generation and identify opportunities for improvement.
- Monitor competitor activity, market trends and customer requirements to identify new opportunities.
- Work closely with technical, production and operations teams on customer requirements and product development.
- Contribute to the company's overall commercial strategy and business growth.