One of the most challenging aspects of running a business is figuring out how to create sustainable growth so that companies can scale up over time. Hiring and retaining top workers through effective staffing solutions may be the surest path to sustained business expansion, especially during times of economic and social difficulties.
Since the COVID-19 pandemic, the standard procedures for hiring and retaining employees have been disrupted. Recently, the demand for hiring qualified temporary employees as well as labour workers with specialised skills is higher than before the pandemic.
While finding and retaining good employees under normal business conditions can be challenging, leveraging staffing solutions tailored to the company’s needs makes it possible to hire the best talent when needed. This article discusses the staffing opportunities available in today’s post-pandemic economy and the various solutions businesses can consider for staffing success.
The rise of temporary staffing solutions
One of the main effects of the pandemic was the downsizing of many companies and the termination of countless workers. Employers struggled to remain financially viable in the face of an increasing demand for goods and services, dwindling cash reserves, lost profits and higher operating costs. These circumstances led them to reduce their permanent staff and increase their reliance on temporary workers.
A key benefit of temporary staffing solutions in the post-pandemic economy is that companies can preserve their capital by avoiding the high costs of severance pay, extensive benefits and other contractual requirements associated with permanent workers.
Other advantages of using temporary staffing solutions after the pandemic include the following:
- Improved productivity and employee morale because temporary workers help companies focus on their core competencies while bringing in extra hands to complete projects or increase output.
- Lower administrative costs since temporary employment agencies handle payroll and other essential administrative tasks.
- Minimal productivity disruption during staff turnover because temp agencies assist with training and onboarding temporary staff
- Good quality workers since temporary employment agencies screen and interview candidates using more rigorous methods than in-house recruitment employees
- Increased flexibility in the hiring process because companies can hire more staff as the economy recovers and demand for goods and services increases
More companies are implementing temporary staffing solutions in the event of an economic downturn brought on by the collapse of public health systems during the pandemic. Employers should understand the potential of temporary employment and labour outsourcing to boost business performance as the economy recovers.
Innovation through technology
A critical theme in this post-pandemic environment is using technology as a tool to overcome economic and social challenges. Innovation-driven organisations are leveraging various digital tools to drive productivity, accelerate innovation, and amplify business performance.
From a staffing solutions perspective, some of the most impactful use cases of technology include:
- Technology-driven recruitment and staffing, where expert staffing agencies are leveraging digital tools like SEO and targeted advertising to source and hire top talent
- Digital communication tools, which allow businesses to drive efficient communication internally and externally with customers, clients and other stakeholders
- HR technology, which provides human resources specialists with unique visibility and insights into a range of crucial business data as well as management reporting and analytics
Although technology allows companies to enhance business processes and compete in a rapidly evolving economic landscape, keeping up with the latest software and digital solutions can be expensive.
Partnering with a digitally savvy staffing agency can help growing companies access technologically driven staffing, payroll, human resources and corporate strategy expertise to help them realise their business objectives more efficiently and at a lower cost.
Bonus tips for post-pandemic staffing solutions
Focus on employee retention
Successful companies in the post-pandemic era will focus on their employees, using tried and tested human resources strategies alongside HR technology to help them develop greater insight into engaging, motivating and caring for their workers.
These companies will develop industry-specific policies to attract and retain employees during a time in society and the job market where employees value greater flexibility and fulfilment. Workers who join companies after the pandemic may have very different mindsets and career goals from the ones who have stayed with the company through the pre-pandemic years.
Tailoring staffing solutions and strategies to connect with these workers in ways that will inspire loyalty and productivity will be critical to surviving any economic circumstance. A quick tip for this is to build an employer brand that offers a positive candidate experience for job applicants while showcasing a positive work environment for staff in the current social and economic climate.
Prioritise employee wellness
Beyond boosting profits, sustainable businesses will provide employees with the opportunities to maintain a healthy work-life balance and overall well-being. Many workers had given their all to the job and wanted to feel they were allowed to care for themselves and their families.
Employers that develop a flexible and personalised approach to health and wellness will likely build a more loyal and productive workforce. Offering flexible schedules, personal time off, health education resources, and medical and dental benefits may make the difference between retaining talented workers and losing them to a competitor during critical times in the market.
Keep up with labour legislation through staffing solutions
The impact of the COVID–19 pandemic went far beyond individual health and mental wellness. South African labour laws have been challenged beyond their traditional limits as workers and businesses sought to navigate lockdowns, quarantines, extended leave and other disruptions.
Companies need to understand and stay updated on the latest labour legislation during times like these, where even global regulatory bodies like the World Health Organisation (WHO) are stepping in to enforce policies that are needed to protect society.
Reputable labour outsourcing and staffing agencies are experts at keeping up with all South African labour law requirements. It may be wise to partner with one in your region to mitigate risks and ensure your business is not affected by the repercussions of this pandemic.
Crisis creates opportunity
Overcoming the challenges of the COVID-19 pandemic has been no small feat for companies that are still standing today. One must acknowledge the sacrifices made by the employees and leaders who pushed through to ensure their survival and that of the economy.
It is also essential to identify the opportunities for learning, growth and advancement that the COVID-19 pandemic has opened up for organisations that have embraced the challenges and sought to implement the strategies for survival.
Outsourced staffing solutions have stood out as one of the most impactful opportunities for companies to develop, expand, and maintain their workforce and productivity. Measured Ability Staffing Solutions (MASA) has been at the frontline of the employment industry, providing reliable staffing services and labour outsourcing for companies in South Africa and beyond.
MASA offers tailored staffing solutions that allow companies to hire temporary and permanent employees to meet employment demands, along with a robust suite of staffing services to handle all human resources, payroll, compliance and other administrative requirements.
Contact us to learn more about our staffing solutions and to develop a professional relationship that best fits your needs and enables you to concentrate on managing and growing your business.