About the Role
- Proven experience in field sales, traditional trade, FMCG (Fast-Moving Consumer Goods), or informal retail markets.
- Grade 12 Matric.
- Deep understanding of informal economies, tuck shops, and cash & carry dynamics.
- Excellent communication, negotiation, and interpersonal skills. You must know how to speak the language of the market.
- Self-motivated, target-driven, resilient, and comfortable working independently on the road.
Key Responsibilities
- Visit tuck shops, cash & carry stores, and other informal retail outlets daily within your assigned territory.
- Actively identify, approach, and onboard potential new customers to expand their footprint.
- Build and maintain strong, trust-based relationships with informal retailers and business owners to secure long-term loyalty.
- Drive volume and hit sales targets by consistently promoting the Beverages product portfolio.
- Ensure products are readily available, highly visible, and perfectly merchandised at every point of sale.

