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MASA SA opportunity

Senior Brand Activator

We are currently looking for an experienced, energetic, and results-driven Senior Brand Activator to lead and execute brand activation campaigns, drive customer engagement, and increase brand awareness and sales.

Contractor South Africa - KwaZulu Natal, eThekwini North (Umhlanga / Tongaat) FMCG / Retail / Wholesale / Supply Chain / Warehousing
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Minimum Requirements:

  • Grade 12 / Matric.
  • 2–3 years’ experience in brand activation, sales, promotions, marketing, or retail.
  • Previous experience supervising or mentoring a team will be advantageous.
  • Proven track record of achieving sales and activation targets.
  • Excellent communication and interpersonal skills.
  • Strong customer service and selling skills.
  • Confident, energetic and comfortable approaching customers.
  • Good organisational and administrative skills.
  • Ability to work under pressure and meet deadlines.
  • Computer literate.
  • Willing to work weekends, public holidays and flexible hours when required.
  • Valid Code 8/10 driver’s licence.

Key Responsibilities:

  • Lead and execute brand activation campaigns across branches, retail outlets, events and promotional sites.
  • Drive customer engagement, product awareness and sales through effective activations.
  • Represent the brand professionally and ensure consistent brand messaging.
  • Supervise and guide Brand Activators during campaigns and promotional activities.
  • Coordinate daily activation activities and ensure targets are achieved.
  • Conduct product demonstrations and provide customers with accurate product information.
  • Build strong relationships with customers, branch managers and retail staff.
  • Ensure promotional materials, displays and branding are correctly implemented.
  • Monitor competitor activities and provide market feedback.
  • Track campaign performance and provide accurate daily, weekly and monthly reports.
  • Identify opportunities to improve customer engagement and increase sales.
  • Assist with the training and onboarding of new Brand Activators.
  • Resolve customer queries and escalate complex issues where necessary.
  • Ensure all activations comply with company policies, procedures and brand standards.
  • Assist management with planning and implementing promotional campaigns and events.