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Remote Recruitment: The Future of Hiring

Remote Recruitment: The Future of Hiring

in General

Employees are the lifeblood of your organisation, and adapting your recruitment to their ever-changing world is essential if you want to hire the best people. Around 63% of South Africa-based professionals say their productivity increased while working from home.

Employees and companies across the country are embracing remote work, which points to a potential shift in recruitment practices. This article explores remote recruitment, its methods and how businesses can leverage this recruitment trend into the future.

If you require a more immediate solution to your recruitment needs, you can get in touch with Greys Recruitment Agency today. Greys specialises in next-level sourcing of the best candidates online through implementing cutting-edge digital channels, SEO practices and push & retrieval technology.

What is remote recruitment?

Recruitment during a pandemic has led to a significant shift in the interview and onboarding process that traditionally focused on hiring based on defined geographical boundaries. It took a global shutdown of society and the economy for organisations to explore remote-first recruitment as an alternative.

Beyond current challenges, companies may be considering remote hiring in today’s socioeconomic landscape to build a more robust working culture or save money. The flexibility of a remote working environment gives employees the freedom to work from home while allowing companies to expand their talent pool without location-based limitations. 

For example, if a company in Pretoria needs a website designer, recruiters are no longer bound to search for candidates within this particular area. Instead of limiting themselves to one location, they can expand their search country-wide or internationally.

“Over the past two years, at least 5% of the roles we have seen can be worked from anywhere, and this proportion is likely to grow,” says Advaita Naidoo, the managing director of the African division at Jack Hammer Global.

The more obvious remote positions can include but are not limited to:

  • Software Engineer
  • Project Manager
  • Virtual Assistant
  • Writers and Content Creators
  • Customer Service Reps
  • Teachers
  • Marketing Lead
  • Graphic Designer
  • Accountants

Employers can also hire recruiters remotely, and recruitment agencies themselves are building expanding databases of potential candidates for remote positions. The goal is to offer companies on-demand hiring for vacancies through a network of remote workers ready and equipped to deliver value.

Naidoo also points to a broad range of remote job positions centred on leadership roles in:

  • Digital transformation
  • Artificial intelligence
  • Data science
  • Other related fields

This digital-first approach indicates a mental shift by forward-thinking companies that are aware of one crucial fact: The future is digital. Companies can capitalise on today’s opportunities and position themselves for long-term success by hiring technology-driven roles that remote workers can fulfil.

The benefits of remote recruitment

Even though a growing majority of white-collar employees desire remote work, that doesn’t mean their requests will all be fulfilled. Having people work from home can seem daunting to managers and employers who are used to seeing their staff in an office.

Old-fashioned ways of thinking still exist in the working world, and companies may need extra convincing to consider remote hiring for their own reasons. So, let’s break down some of the main benefits of remote recruitment.

Wider talent pool

One of the most notable differences between remote recruitment and the traditional model is the lack of geographical limits. Companies can expand their hiring pool significantly to source talent from virtually anywhere in the world, as long as they can meet language and connectivity factors.

Meeting employee expectations

Many employees got a taste of remote work during the height of the pandemic when companies had no choice but to adapt their operational models. Now, more people prefer to work remotely from the comfort of their homes, and companies can satisfy their employee’s desires and boost morale through remote-first recruitment.

Cost savings

On-site work comes with considerable expenses for companies essential for the day-to-day running and management of a traditional work environment. 

  • Real estate
  • Utilities
  • Cleaning
  • Workshops and events

Instead of these costs, companies will cover data, software and hardware expenses to give employees what they need for remote work. 

Productive employees

Allowing employees to work remotely where they are comfortable can increase morale and the desire to work harder if managed correctly. This flexibility, paired with adequate support structures, can increase employee productivity, whether they choose to work from their own homes, cafes or coworking spaces.

Expedited hiring

Remote employees, particularly those with years of expertise, are better accustomed to working virtually. They are familiar with the tools and can adjust rapidly, streamlining the hiring process.

In the remote recruitment process, companies can conduct video chat interviews with candidates rather than in-person ones. Since the recruiters and remote work candidates have the experience, the entire process is quicker and more efficient.

Tips and best practices for remote recruitment

For most, changing your local recruitment strategy to a remote one is complicated and overwhelming. Recruitment teams, HR leaders, hiring managers, and individual interviewers should implement custom remote-first recruitment strategies that fit their business to achieve a fair and pleasant hiring process.

Recruitment agencies like Greys can help with personalised recruitment solutions tailored to a company’s needs and specifications. However, here are some tips that you can note to get the ball rolling:

Define your remote positions clearly

As obvious as this seems, defining what remote means to you is essential before putting up a job ad and starting the hiring process. Candidates might mistake “remote work” for a full-time job when it isn’t for you. You will avoid time wastage and misunderstandings if you clarify this before looking for applicants.

Use an applicant tracking system

Hiring employees might be a headache without an applicant tracking system (ATS), especially for remote recruitment. Companies will often have thousands of unqualified people applying for the same job post on several platforms, wasting time as you analyse their resumes. 

An ATS will help you save time and effort by helping you identify individuals who meet your specifications. It will also aid in structuring your hiring procedure by identifying talent, analysing potential, monitoring the interview process, and reviewing performance.

Conduct an impactful remote interview

The first step in conducting an impactful remote interview is to have a video call application. This is the step where you get a clearer understanding of a candidate’s knowledge and skills throughout the interview. Some of the many tools that support the success of remote businesses are Zoom, Skype Business, and Google Meet.

Establishing a connection with the candidate while the camera is off during a remote interview is challenging. It’s simpler to interpret their body language and learn more about the candidate when you have your camera on.

Include a job trial period

If you don’t need to hire someone immediately or urgently, think about incorporating a job trial period into the remote recruitment process. This approach is now more viable because many people are available to work remotely due to temporary or permanent layoffs. You will have the chance to evaluate a candidate’s suitability for the position and their fit with your team and corporate culture over a 1-2 week employment trial period. 

The candidate will also benefit from this by getting a clear idea of your expectations and a sense of what working life is like in your company.

The future is in your hands

Following the pandemic, most businesses chose remote hiring for two primary reasons: they can provide easy contracts to attract superior people and expand their business while cutting costs.
Remote recruiting is not the only optimal method for assembling a skilled staff. Additionally, it’s among the most vital tactics for maintaining market dominance over time. A powerful way to secure the longevity of your business is partnering with an experienced and future-driven recruitment agency.
Greys Recruitment is a preferred staffing supplier of blue-chip corporates globally, specialising in white-collar permanent and temporary recruitment. We use the latest technology and marketing strategies to attract top talent from the global marketplace, supplying a vast network of vetted, mobile professionals to companies worldwide.

Contact us now to learn more about how we can boost your company’s recruitment efforts.

7 Ways Nursing Services Improve Private Hospital Care

7 Ways Nursing Services Improve Private Hospital Care

in General

South Africa has a two-tiered healthcare system, with private hospitals catering to those who can afford it and public hospitals serving most of the population. The public sector is state-funded and caters to the majority – 71% – of the population, which is why it’s often understaffed and overstretched.

On the other hand, the private healthcare sector is mostly privately owned and run. This sector is funded mainly through individual contributions to medical aid schemes or health insurance and serves around 27% of the population. Although private healthcare is often associated with better working conditions, staff salaries, and facilities, this isn’t always the case.

Private hospitals can be understaffed and overworked, just like their public counterparts. This article will focus on private hospitals and list seven ways nursing services can improve the care offered in these institutions.

If you are searching for a nursing services provider in South Africa, consider using Greys Nursing Services. We have successfully placed thousands of nursing professionals into hospitals, care homes, doctors’ practices and private homes and can do the same for you. Contact us to learn more.

Private healthcare in South Africa

Around 79% of doctors in South Africa work privately. There are also around 200 private hospitals across the country, where two of the biggest private providers are Netcare and Mediclinic, which run many facilities.

In general, private hospitals offer a higher standard of care than public hospitals. This is because private hospitals have access to better resources, both in terms of facilities and staff.

Private hospitals also tend to be better staffed than public hospitals because they can offer higher salaries and better working conditions. This means that private hospitals usually have a lower staff turnover than public hospitals and can provide more continuity of care.

Despite being smaller than the public healthcare sector, private healthcare in South Africa accounts for around half of annual expenditure. Whereas public services are heavily subsidised by the government and cheap, private healthcare costs in South Africa can be comparable to countries such as the UK, France, and Germany.

However, private hospitals are not perfect. They can be understaffed and overworked, just like public hospitals. This is why nursing services must be of the highest quality in private hospitals and always strive to improve.

A big problem faced is not having enough staff in our hospitals

It’s well documented that South Africa’s health care system across the public and private sectors are under strain due to a lack of staff to cover the number of patients needing care in the facilities. So, is there a plan to combat this? A viable solution could be sourcing more staff. Even though there’s a staff shortage, there’s not a shortage of capable nurses willing to work in multiple facilities if needed.

There are several ways in which nursing services in private hospitals can improve the care offered.

1. By providing more individualised care

In private hospitals, nurses can spend more time with each patient as there are fewer patients overall. This allows them to get to know their patients better and provides an opportunity for more personalised care.

2. By having a lower nurse-to-patient ratio

The nurse-to-patient ratio is often lower in private hospitals than in public hospitals. This means that nurses have more time to devote to each patient, leading to better care.

3. By offering more specialised care

Private hospitals often have more resources and offer more specialised care than public hospitals. This higher level of care can be beneficial for patients with complex needs.

4. By providing better working conditions for nurses

Nurses in private hospitals typically have better working conditions than those in public hospitals. These advantages can include better pay, more accommodating work environments, and better opportunities for career advancement.

5. By having higher quality facilities

Private hospitals tend to have newer and better-equipped facilities than public hospitals, leading to improved patient outcomes and a better experience for both patients and staff.

6. By investing in nursing research and education

Private hospitals are often able to invest more heavily in nursing research and education than public hospitals. This can result in better-educated nurses and more up-to-date on the latest evidence-based practices.

7. By working closely with other health care providers

Private hospitals typically have closer relationships with other health care providers, such as specialists and community services. This can lead to improved continuity of care for patients and more comprehensive care overall.

Looking Forward To The Future

South Africa’s healthcare system is on the verge of some profound changes. The government is working to establish a national health insurance system. This system aims to improve the nation’s health, make healthcare more affordable for everyone, and address inequalities between different socio-economic groups. However, discussions about implementing such a system are still in their infancy and will take a long time to develop.

Overall, nursing services in private hospitals can improve the care offered in several ways. Private hospitals can provide a higher level of care by providing more individualised care, having a lower nurse-to-patient ratio, offering more specialised care, and investing in nursing research and education.

Greys Nursing Services is a leading provider of nursing care in South Africa. We offer a wide range of nursing services, from general nursing care to specialist areas such as intensive and trauma care. The nurses we source are highly trained and experienced, and our staffing solutions are well-equipped to provide the highest level of employee to maintain the standard of care your hospitals offer.

Contact us to learn more about Greys’ nursing services and how our staffing solutions can elevate your private healthcare and take your facility to the next level!

The Power of Payroll Automation: Tips, Tricks and Strategies

The Power of Payroll Automation: Tips, Tricks and Strategies

in General

Payroll is necessary to run a business to ensure your employees get paid accurately and on time. Unfortunately, payroll can be confusing, especially for small business owners who don’t have a dedicated department to handle these responsibilities. Payroll is then left entirely on the business owner’s shoulders, which can be daunting and overwhelming.

When it comes to running a business, there are a lot of moving parts. And one of the most important – and often overlooked – pieces is payroll. Just think about the different elements that go into processing payroll: employee hours, wage rates, tax withholdings, benefit deductions…the list goes on—cue an automated payroll system.

It’s no wonder that so many businesses choose to automate their payroll process. Payroll automation can save companies time and money – not to mention headaches.

But what exactly is payroll automation? And how can businesses make sure they’re doing it effectively? Here’s a quick rundown:

What is payroll automation?

Payroll automation is the use of technology to streamline calculating and paying employee wages. This can include using software to track employee hours, calculate taxes and deductions, and generate paychecks or direct deposit payments.

What functions can be performed by an automated payroll system?

An automated payroll system can perform various business functions. The goal of payroll automation is to streamline the responsibilities that the in-house payroll manager usually handles.

These are just some of the functions that an automated payroll system can perform:

  • Track and update payroll data
  • Run payroll
  • Time tracking
  • File taxes
  • Calculate overtime, double-time, bonuses, raises, etc.
  • Tax reduction calculation
  • Improved recordkeeping
  • Financial planning for both the employer and employee
  • Make changes to important documents

Automated payroll software can do this for you in just a few minutes. As you can imagine, this can save you significant time during the month.

Why automate payroll?

There are a few key reasons why businesses choose to automate their payroll:

To save time: Automating payroll can save businesses a lot of time. No more manually calculating hours worked or figuring out tax withholdings – the software can do all of that for you.

To reduce errors: When done manually, payroll calculation and payment are susceptible to human error. But when you automate, you can ensure that the math is being done correctly and that employees are being paid the right amount (on time). This can help to avoid costly mistakes – like overpaying or underpaying employees.

To improve efficiency: Automating payroll can help make the entire process more efficient. For example, if you use software to track employee hours, that information can be automatically sent to payroll when it’s time to run calculations. This can help eliminate the need for manual data entry, saving a lot of time.

How to automate payroll effectively

If you’re thinking about automating your payroll process, there are a few things you’ll need to do to make sure it’s done effectively:

Choose the right software: Not all payroll software is created equal. When choosing a software solution for your business, be sure to consider your specific needs. There are various features and adoptions available, so you’ll want to make sure you select a solution that’s right for you.

Get employee buy-in: Automating payroll will likely require some changes for your employees. For example, they may need to clock in and out using new software or submit their hours worked in a different format. Be sure to get employee buy-in before making any changes. 

This will help ensure a smooth transition and minimise disruptions to your business.

Train your team: Once you’ve selected a software solution and gotten employee buy-in, training your team on how to use it is essential. This will help ensure that everyone is on the same page and knows how to use the system properly.

By following these tips, you can ensure that your payroll automation process is done effectively.

When is the right time to switch over to automated payroll?

Automated payroll is beneficial for businesses of all different sizes. Regardless of your number of employees, managing payroll is time-consuming if you don’t have the right tools on your side. But switching over to automated payroll can ease the burden and free up resources for your business.

You might be holding off due to budgetary concerns; after all, many small businesses find themselves strained in the first few years. However, while manual payroll may work if you have a few employees, keeping up with it will become increasingly difficult as your business grows. That’s why it’s beneficial to set up automated payroll before you get to a point where you’re overwhelmed, and things start slipping through the cracks.

The Bottom Line

Automating the payroll process can go a long way in helping you streamline workflows, ensure all procedures are consistent and reduce errors.

But even the most sophisticated systems require human intervention at various levels. So, prepare your employees for the move to automation and keep abreast of the changing rules and regulations to ensure compliance with your country’s payroll laws.

The sooner you switch, the sooner you can take advantage of freed-up time and resources. Doing so will help ensure a smooth transition and minimise disruptions to your business.

Temporary Employment Services in SA: The Future of the Labour Industry

Temporary Employment Services in SA: The Future of the Labour Industry

in General

The South African labour market is in a state of flux. Labour practices are changing, and the demand for skilled workers is increasing. At the same time, technology is transforming how businesses operate, which has a profound impact on the labour market.

South Africa has over 10 million young people aged 15-24 years, and 7,7 million of this group of young people are out of the labour force. The main reason is discouragement, as many young people have simply given up looking for work.

The youth is the future of South Africa’s labour market and the economy. This unemployment rate is not only a concern for the labour market but also social stability. It will take a combined effort from the government, businesses, and labour specialists to address this challenge.

This article will explore the role of temporary employment services (TES) providers in the current and future labour markets. We will discuss how TES providers are helping businesses meet their staffing needs, and we will look at how technology is affecting the way TES providers do business.

If you would like a more hands-on solution to your labour needs, MASA is here to help. We are a labour outsourcing powerhouse dominating the temporary and permanent employment landscape with four decades of experience. Contact us now to learn more about our solutions.

Temporary employment services in SA

South Africa is not new to the temporary employment services (TES) industry. In fact, the country has a long history of using labour brokers to meet its staffing needs.

A labour broker is an intermediary between a business and a worker. The labour broker provides the company with workers to meet its staffing needs, and the labour broker pays the workers.

The use of labour brokers has come under scrutiny in recent years, as there have been instances of abuse and exploitation. However, the industry has changed to ensure that these abuses do not happen, and TES providers play an essential role in the South African labour market.

How TES will shape the labour market

The South African labour market is changing, and the demand for skilled workers is increasing. This is where TES providers can help businesses meet their staffing needs:

Flexible staffing solutions

TES providers offer flexible staffing solutions that clients can tailor to the needs of their business. This means they only pay for the workers they need when they need them, which is crucial in times of significant change and uncertainty.

Ever-expanding databases

TES providers have a database of workers with the skills and experience that businesses need. These databases are constantly growing as South Africa becomes increasingly connected.

Pre-screened workers

TES providers pre-screen workers to ensure they are a good fit for the business. This saves businesses time and money, as they do not have to screen workers themselves.

Training and development

TES providers offer training and development programmes to workers. This helps businesses upskill their workforce and meet the ever-changing needs of the labour market.

The future of TES and the labour market

Technology is transforming how businesses operate, which has a profound impact on the labour market. TES providers are using technology to their advantage, and they can offer a more efficient and cost-effective service than ever before.

TES providers are using technology to connect businesses with workers, and they are also using technology to manage the payroll and administrative tasks associated with TES.

Technology will also transform the labour market as businesses increasingly rely on machines and artificial intelligence to do the work humans have traditionally done. Human workers will still hold the comparative advantage with abilities like creativity, social intelligence and perception and manipulation; however, we will have to find new ways to use these abilities as technology continues to change the labour market.

Globalisation is accelerating the changes we see in the labour market, and TES providers are at the forefront of these changes. TES providers have the opportunity to shape the future of the labour market, and they are well-positioned to do so.

What does this mean for businesses?

The future of the labour market is uncertain, but one thing is sure: TES providers will play a vital role in helping businesses meet their staffing needs. The use of labour brokers is likely to increase in the future as companies seek to reduce costs and become more flexible.

TES providers adapting to the changing labour market will be in a solid position to succeed. MASA is at the forefront of the TES industry, and we use technology to connect businesses with workers. We also use technology to manage the payroll and administrative tasks associated with TES.

If you are a business in need of a flexible staffing solution, contact MASA today. We can help you find the workers you need when you need them.

HR Strategy: Managing Employer and Employee Expectations

HR Strategy: Managing Employer and Employee Expectations

in General

In today’s modern work environment, it’s more important than ever for companies to stay on top of employer and employee expectations. Human resources are vital in ensuring both groups are kept happy and productive. 

When it comes to workplace expectations, employers and employees are often on different pages. In some cases, they’re reading entirely different chapters. In fact, mismatched expectations are one of the leading causes of tension and conflict in the workplace. So, what can HR professionals do to align these expectations better and create a more harmonious workplace?

For instance, compensation matters because employers need good benchmarking tools to understand what their industry and competitors are paying. But money is not the only factor in attracting and retaining talent. Organisations also need to appreciate the importance that employees place on their work, their hours, time off and their relationships with their direct managers.

Understanding everyone’s expectations

The first step to effectively managing the different types of employer and employee expectations is understanding them. Employer expectations can be divided into two broad categories: job performance and personal conduct. 

Job performance expectations are relatively straightforward – employers expect employees to complete their work tasks satisfactorily and on time. Personal conduct expectations are more nebulous but generally relate to an employer’s expectations for how an employee will behave inside and outside work.

Employee expectations, on the other hand, can be divided into three categories: those related to job duties, those related to working conditions, and those related to compensation. Job duties expectations are similar to employer performance expectations – employees expect to be given precise task requirements and adequate resources to complete them satisfactorily. 

Working conditions expectations relate to the physical and emotional environment of the workplace – employees expect a safe and comfortable work environment where they feel respected by their colleagues. Compensation expectations are also similar to employer expectations – employees expect to be fairly compensated for their work, in line with industry norms.

Once you understand the different types of employer and employee expectations, you can start to identify areas of mismatched expectations that may be causing tension in your workplace. It can be helpful to conduct regular surveys or interviews with employees to get feedback on what they feel are the most critical expectations from their job.

Strategies to align expectations

Once you understand the areas where expectations are mismatched, you can develop strategies to align them better. There are a few key strategies that HR professionals can use to achieve this level of alignment:

1. Be clear about job requirements and expectations from the outset

One of the best ways to avoid mismatched expectations is to be clear about job requirements and expectations from the outset. When posting job ads, make sure to include a detailed list of required qualifications and duties. During the interview, take the time to detail the expectations for the role with candidates. And finally, when extending job offers, include a written job description outlining the expectations for the position.

2. Set realistic expectations

It’s crucial to set realistic expectations for both employers and employees. If an employer expects an employee to work 60 hours per week, but the employee is only available for 40 hours, there will inevitably be tension. Similarly, if an employee is expecting a promotion after six months, but the employer isn’t planning on offering one until after 12 months, there will also be tension. By setting realistic expectations from the outset, you can avoid these mismatches.

3. Communicate regularly

Another key strategy for aligning employer and employee expectations is to communicate regularly. This means setting up regular check-ins with employees to discuss how they’re meeting their job requirements and what changes they need to make. It also means being open to feedback from employees about their expectations and how well they feel the company is living up to them.

3. Be flexible

Finally, it’s essential to be flexible regarding employer and employee expectations. Things change, and sometimes the expectations people set at the outset no longer make sense. For example, if an employer suddenly needs an employee to start working weekends, they should be willing to adjust their expectations accordingly. Similarly, if an employee’s personal circumstances change and they can no longer work the hours they initially agreed to, the employer should be willing to be flexible.

4. Provide examples of why expectations are important

Offer concrete examples as to why you’ve set certain expectations, and explain to your team how these expectations connect to the ‘big-picture’ goals of the company:

  • Being on time for work ensures operations run smoothly.
  • Adhering to the dress code casts the company in a professional light among customers.
  • Displaying a positive attitude at work helps employees deal with stress and keeps morale up.

5. Get an agreement and commitment

Formalise the expectations by requiring employees to sign off on them. When employees sign off on your expectations, it makes them feel more serious. If they don’t meet your expectations, you will have the documentation to hold them accountable and make a case of how they have fallen short of the agreement.

Aligning employee and employer expectations allows both parties to thrive in a workplace that meets everyone’s emotional and career needs alongside the company’s goals. All in all, both parties will benefit when there is harmony between the expectations.

Expect the best. Prepare for the greatest!

At MASA, we take our hiring and recruitment strategies seriously and have done so as industry leaders for the past40-plus years. So, why not partner with us to ensure you find the most suitable candidates whilst focusing on your business? Allow the MASA HR & IR specialists to help you effectively handle your employer and employee needs. 

You can visit our website to learn more and contact us to speak to our team!

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Truck Drivers: The Importance of Tracking and Analytics

in General

Truck drivers are an essential part of South Africa’s trucking industry. In fact, the volume of goods transported increased by 11,6% in June 2021 compared with June 2020. This rise in payload highlights truck drivers’ critical role in ensuring that goods are transported safely and efficiently to their destination.

To ensure truck drivers can perform their job effectively, businesses need to track their movements and analyse their performance.

This article will discuss the importance of tracking and analytics for truck drivers and explain why they are such an essential factor for businesses operating in the trucking industry. It will also give strategies and tools for companies to use to improve their truck driver tracking and analytics.

If you are looking for a more immediate solution to your driving needs, the MASA Specialist Drivers Division is here to help. We are a reliable supplier of industry-leading drivers across South Africa. Contact us now to find out more about our services.

What is truck driver tracking?

Truck driver tracking is the process of monitoring and recording truck driver movements and activities. Companies can then use this information to analyse truck driver performance, plan routes, and optimise operations.

Without truck driver tracking, businesses would be operating blind. They would have no visibility of their truck drivers’ whereabouts or activities, leading to delays in deliveries, missing deadlines, and ultimately, unhappy customers.

Many truck driver tracking solutions are available, ranging from simple GPS trackers to more sophisticated telematics systems.

What is truck driver analytics?

Truck driver analytics is the process of analysing data collected from truck drivers. This data can improve your understanding of your truck drivers and their behaviours.

Analytics can also help you identify patterns and trends in your truck drivers’ behaviour. You can then use this information to improve your training and development programmes and overall efficiency.

Companies can use truck driver analytics to answer some crucial questions about your truck drivers, such as:

  • How do they behave when they are behind the wheel?
  • What routes do they take?
  • What are their driving habits?
  • How often do they make mistakes?

Why should you be tracking your drivers?

There was once a time when trucking was an industry where a truck driver could get away with driving long hours without taking proper breaks or other safety precautions. This is no longer the case with the advancements of modern technology.

Ultimately, we live in a world where tracking truck drivers has become increasingly crucial for businesses and where there are multiple reasons for them to track their truck drivers:

Key location and routes

Tracking and analytics allow businesses to monitor their whereabouts and ensure that they stick to their agreed routes. This is important for ensuring the safety of your drivers and the goods they are transporting.

Performance optimisation

Through tracking truck driver analytics, businesses can identify areas where their drivers need improvement. This could be in terms of fuel efficiency, driving habits or speed. Once these areas have been identified, businesses can work on strategies to improve their truck drivers’ performance.

Driver safety

One of the most important reasons for tracking truck drivers is for safety purposes. By tracking truck drivers, businesses can ensure that their drivers are taking the necessary safety precautions whilst on the road. This includes monitoring their speed safety purposes. By monitoring their movements, businesses can ensure that their drivers are not driving for long hours without taking proper breaks. This can help to prevent accidents and improve driver safety.

Payload security

One of the most valuable things truck drivers transport is the payload. By tracking truck drivers, businesses can ensure that their payload is secure and that their drivers are not taking any unnecessary risks along the way. In South Africa, there are many cases of truck hijacking, so businesses need to take all the necessary precautions to protect their payload.

Improved customer service

Another benefit of tracking truck drivers is that it can help businesses improve their customer service. By knowing the whereabouts of their truck drivers, companies can give their customers updated information on the status of their delivery. This can help to build trust and improve customer satisfaction levels.

Reducing fuel costs

By tracking truck driver movements, businesses can see where their truck drivers are wasting fuel and put measures in place to correct this behaviour. This could involve changing the truck drivers’ routes, providing training on fuel-efficient driving techniques, or investing in new technology such as fuel-efficient engines.

Tools and strategies for driver tracking & analytics

Businesses can leverage multiple tools and techniques to improve their truck driver tracking and analytics and fully capitalise on their driving operations. Some of these strategies and tools include:

Driver scorecards

Driver scorecards are a tool you can use to understand your truck drivers better and identify areas where they may need improvement.

Driver debriefs

Debriefing your drivers may seem like a time-consuming process, but it can be very beneficial in terms of understanding their behaviours and identifying areas for improvement. This strategy involves debriefing your drivers after every journey and asking them questions about their experience.

Telematics

Telematics is a technology that allows businesses to track and monitor their vehicles. This technology can track your truck drivers and collect data about their driving habits for improvement.

GPS tracking

GPS tracking is a technology that can be used to track the location of your truck drivers. This information allows companies to monitor drivers’ whereabouts and ensure they stick to their agreed routes.

Dash cams

One tool that is becoming increasingly popular for truck driver tracking and analytics is using dash cams. Dash cams are cameras fitted to a truck’s dashboard and record the journey as it happens.

This footage gives companies a chance to analyse the driving habits of their truck drivers and identify areas for improvement. Dash cams can also be used to provide evidence in the event of an accident.

Going the distance

As you can see, truck driver tracking and analytics are highly essential aspects of trucking operations. You can carefully improve the safety and efficiency of your truck drivers through tracking and analysis and even improve your customer service and cost savings along the way.

Although businesses can use multiple tools and strategies to improve their truck driver tracking and analytics, it is important to note that the truck drivers themselves are the most critical asset in trucking operations. By hiring the most qualified and experienced truck drivers, you can be sure that your trucking business will go the distance.

If you’re looking for truck drivers that are experts in fleet management and specialist driving, look no further than the MASA Specialist Drivers Division. MASA is Africa’s foremost supplier of drivers across the spectrum, from a forklift to Code 14. We have a vast pool of experienced drivers ready to be mobilised on-demand to meet our clients’ trucking requirements.

Contact us now to learn more about our truck driver recruitment and training services.

The Four Main Roles in Industrial Relations

6 Recruiting Tips for The Gen Z Workforce

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By 2030, the number of Gen Z employees is expected to triple. That means that people born roughly between 1995 and 2015 will soon make up 30 percent of the global workforce and will play a vital role in shaping the workplace for decades to come. 

Generation Z is digital. They don’t recall a world without the internet, smartphones or video games. They have been exposed to the global marketplace of ideas and commerce. These workers know the endless possibilities and intend to make their mark. 

Gen Z job seekers also know their value: a Kronos study revealed that almost one-third believe they are the ‘hardest working generation’; another 36% say they ‘have it the hardest’ when entering the workforce compared to those before them. Only 4 in 10 believe that their education has prepared them for the working world, and rightfully so — 65% of students in primary school today will end up in jobs that don’t exist yet. Organisations aware of these trends can better attract and retain Gen Z.

Gen Z recruiting strategies

Generation Z is entering the workforce during a global talent shortage. Paired with Generation Z’s increasing demands for a short time-to-hire, more face-to-face communication, and a high-tech hiring process, the competition for top talent is more significant than ever.

That means recruiters will need to get creative in attracting Gen Z candidates. If you’re looking to recruit members of Generation Z into your workforce, you should keep a few things in mind. This generation is known for being highly connected, social media savvy, and entrepreneurial. Here are five tips to help you get started:

  1. Use social media to your advantage

 Gen Zers are very active on social media, so it’s essential to have a strong presence on platforms like Snapchat, Instagram, and Twitter. Use these platforms to showcase your company culture and values and ensure you’re responsive to potential candidates’ questions or concerns.

  1. Be clear about your company culture

Gen Zers place a high value on finding a workplace that aligns with their values. When recruiting, make sure you’re clear about your company culture and how it can benefit potential candidates.

  1. Offer competitive benefits and perks

This generation is known for being very savvy when it comes to finances. They understand the value of a rand, so be sure to offer competitive benefits and perks that will appeal to them. They care for things like Medical Aid and a retirement fund.

  1. Be flexible with work hours

Many Gen Zers value work/life balance and are looking for employers willing to be flexible with work hours. If you can offer this, it will definitely help you stand out from the competition. Consider hybrid working options as well.

  1. Use technology to your advantage

Gen Zers are digital natives who are comfortable using technology in all aspects of their lives. When recruiting, make sure you’re using technology to your advantage. For example, you can use video conferencing to connect with candidates who may be located far away.

6. Onboard like you mean it

Hiring Gen Z talent is just the beginning. Retaining them — that’s where the real work happens. And it all starts with the onboarding process. They are looking for an authentic connection with their employer, which is why those first few days on the job are crucial in setting the tone for your company. Studies show that effective onboarding can boost employee retention by up to 82% and productivity by more than 70%. Yet Gallup found that only 10% of employees felt their organisation did a good job onboarding them. 

The trick to doing it right? Sweat the small stuff. Invest the time, energy, and thought to do it effectively. Beyond a warm welcome and some fun company swag, you’ll want to get technology into a new hire’s hands immediately, set them up with an onboarding buddy, and dive into the company’s culture and values. The goal is to create opportunities for them to meet and connect with teammates and give them lots and lots of time with their direct manager.

The future is nimble

In a fast-changing world, Gen-Z has been remarkably fluid in their approach to the future. They watched as the pandemic essentially closed down industries like hospitality while others, like supply chain logistics, were overwhelmed. These massive shifts lead many students to adjust their career plans and expectations to align with the job market better.

The challenge for employers? Be as nimble as Gen-Z in convincing them that you’re the right fit. Partnering with a top recruitment like Greys could give your company the boost it needs to keep up with the next generation of employees. Greys Recruitment is a preferred staffing supplier of blue-chip corporates globally, specialising in white-collar permanent and temporary recruitment.

Get in touch to learn more and take your recruitment game to the next level!

Recruitment Agencies

Building the Ultimate Payroll System for Your Business

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When it comes to payroll, there are a lot of options businesses have to choose from, but not all of those options will work for your unique needs. About 49% of workers will begin a new job search after two paycheck errors, which means that getting payroll wrong can cost you more than just the legal fees from potential compliance errors.

There are many different types of payroll systems, each with advantages and disadvantages. Ultimately, it’s all about developing a system that meets your needs, but how do you know which payroll system is right for your business?

This blog post will discuss the different types of payroll systems and the importance of using a system that fits your business. We will also give tips on how you can build the ultimate payroll system for your company.

What exactly is a payroll system?

Every business has different payroll needs, meaning there is no one-size-fits-all payroll solution. Essentially, a payroll system involves everything that has to do with paying employees and filing employment taxes.

A sound payroll system goes beyond just making payments. It should also keep track of hours, calculate wages, withhold taxes and other deductions, print and deliver checks, and pay employment taxes to the government.

Payroll managers ensure that all of these things are done correctly and on time. They use payroll software to process payroll, which can be installed on a computer or accessed through a web-based application.

With so many moving parts, it’s essential to choose a payroll solution that is comprehensive and easy to use.

Why is using the right payroll system so important?

While there are multiple ways to approach payroll, not all will work for your business. It’s crucial to use a payroll system that meets the specific needs of your company to avoid compliance issues and costly mistakes.

For example, if you have a small business with only a few employees, you might not need all the features of a comprehensive payroll system. In this case, a simple payroll solution like QuickBooks might be all you need.

On the other hand, if you have a large business with hundreds of employees, you will need a more robust system that can handle all of your payroll needs. In this case, you might consider working with a payroll specialist like the MASA.

Unlike most other payroll providers, the MASA offers a completely custom payroll solution that can include time and attendance, benefits administration, and human resources management. This means you can manage all your payroll needs in one place, saving you a lot of time and money.

The bottom line is that using the right payroll system is essential to the success of your business. Not only will it save you time and money, but it will also help you avoid compliance problems and keep your employees happy.

Tips for building the ultimate payroll system

Now that you know the importance of using the right payroll system, here are a few tips on how you can build the ultimate payroll system for your company:

Define your needs:

The first step is to define your needs. What exactly do you need your payroll system to do? Make a list of all the features you need, and then look for a system that offers all of them.

Get input from your employees:

Your employees are the ones who will be using the payroll system, so it’s essential to get their input. Ask them what features they need and what they don’t like about the current system. This will help you choose a system that meets their needs.

Make sure it’s easy to use:

Payroll systems can be complicated, so choosing one that is easy to use is important. Look for a system with a simple interface, clear instructions, and helpful customer support.

Test it out:

Before you commit to a payroll system, make sure to test it out. Set up a trial account and use it for a few weeks to see if it meets your needs. You will want to ensure that it is easy to use, accurate and reliable.

The right payroll system can make a big difference in the success of your business. By choosing the right system, you can save yourself a lot of time and money. And your employees will be happier too.

A few questions to ask yourself when developing a payroll system

These questions are aimed to help you find the payroll solution that is right for you:

How many employees do you have?

Having a good understanding of your workforce is essential to choosing the right payroll system. The size of your business will determine the type of system you need.

Do you have remote employees?

If you have remote employees, you will need a system that can track their hours and pay them accordingly.

Do you offer benefits?

If you offer benefits like health insurance or a pension plan, you will need a payroll system that can withhold the appropriate deductions from your employees’ paychecks.

What is your budget?

Your budget will play a significant role in choosing the right payroll system. There are many affordable payroll solutions on the market, so be sure to shop around.

What features do you need?

Make a list of all the features you may need in a payroll system, and then look for a system that offers them all.

Do you need benefits administration?

If you offer benefits like health insurance or a pension plan, you will need a payroll system that can withhold the appropriate deductions from your employees’ paychecks.

Do you need human resources management?

Suppose you need a system that can track employee hours and pay. In that case, you will want to consider a payroll solution that includes time and attendance, benefits administration, and human resources management. This will save you time and money in the long run.

By asking yourself these questions, you can be sure to develop the payroll system that is right for your business.

Ready to develop your ultimate payroll system?

When it comes to payroll, one size does not fit all. You should tailor the payroll system you choose to the specific needs of your business. You can find the perfect payroll solution for your company with some research.

Whether you’re a small business or a large corporation, the MASA can help you find the right payroll system for your business. We have completed over 12,000 worldwide payroll transactions administered monthly by our in-house specialists.

Our main focus is partnering with you and developing a custom payroll solution tailored to your business’s unique needs. You can trust MASA to deliver an accurate and efficient payroll service, so you can focus on what’s important – running your business.

Contact MASA today if you’re ready to develop the ultimate payroll system for your business. We’ll be happy to help you find the perfect solution for your company.

The Benefits of Outsourcing to South Africa

How Company Culture Impacts Recruitment and 5 Ways to Improve It

in General

Company culture is a vital part of any organisation, and it can be the difference between attracting top talent and struggling to fill positions. To improve company culture for better recruitment, you need to understand what it is, how it affects employees and potential recruits, and what you can do to change it.

This article will discuss the definition of company culture, different types of company culture, and how they impact employees and recruitment. We will also give 5 tips to improve company culture for better recruitment.

If you’re looking for a more hands-on approach to boosting your recruitment efforts, Greys Recruitment Agency is here to help. We are a preferred staffing supplier of blue-chip corporates globally, specialising in white-collar permanent and temporary recruitment. Contact us to learn more.

What exactly is company culture?

For a term thrown around so often by businesses, one must dig deeper to understand what it truly means and how it impacts an organisation. To give you an idea, 46% of candidates believe culture is critical in the application process. This number alone clarifies that company culture is a vital factor in business.

Although it takes on many different meanings, company culture can be defined as the shared values, attitudes, standards, and beliefs characterising an organisation and guiding its members. It shapes the environment in which employees work and dictates how they interact with customers, clients, and other stakeholders.

Types of company culture

Every organisation is unique, which means company culture will look different from one business to another. There are, however, four main types of company culture:

Autocratic

This type of company culture is very top-down. Employees are expected to follow orders, and there is little room for creativity or independent thinking. This can be an effective company culture for businesses that need to move quickly and decisively, but it can also be quite restrictive.

Democratic

In a democratic company culture, employees are encouraged to share their ideas and opinions. This type of company culture values collaboration and creativity, and it can help foster a more positive work environment. One can already imagine how a democratic company culture might improve recruitment and hiring.

Laissez-faire

This company culture is similar to a democratic one but with even less structure. In a laissez-faire company culture, employees are given plenty of freedom to work independently. This type of company culture can empower employees, but it can also lead to chaos if not managed properly.

Hierarchical

In a hierarchical company culture, there is a clear chain of command, and employees are expected to follow the orders of their superiors. This type of company culture can be quite rigid, but it can also be very efficient.

What type of company culture does your business have? Now that we have a better understanding of company culture in its different forms, we can further identify how it affects recruitment in an organisation.

How company culture affects recruitment

Company culture can have a significant impact on the recruitment process. Candidates are often looking for more than just a job; they want to find a company that shares their values and where they will be happy working.

Strong company culture can help attract top talent, while weak culture can deter potential candidates and make it challenging to attract the level of applications your business needs.

Let’s explore a point-by-point breakdown of the multiple ways company culture can impact recruitment.

The type of candidates your company attracts

The company culture will dictate the type of candidates attracted to the organisation. For example, a company with an autocratic culture will likely attract candidates looking for a more traditional, hierarchical company.

On the other hand, a company with democratic company culture is likely to attract candidates looking for a more collaborative environment. It is important to keep company culture in mind when recruiting to target the most optimal candidates for your organisation.

The ease at which you attract top talent

The company culture will also dictate how easy it is to attract top talent. If the company culture is strong and attractive, it will be easier to recruit top talent. However, if the company culture is weak or off-putting, recruiting top talent will be more challenging.

The quality of applications you receive

The company culture will also impact the quality of applications you receive. If the company culture is attractive, you will likely receive more high-quality applications. On the other hand, if the company culture is not appealing, you are likely to receive fewer high-quality applications.

The attraction and retention of employees

Company culture can also affect the attraction and retention of employees. If the company culture is strong, it will be easier to attract and retain employees. However, if the company culture is weak, it will be harder to attract and retain employees.

Now that we have a better understanding of how company culture can impact recruitment let’s look at some tips to improve company culture for better recruitment.

5 tips to improve company culture for better recruitment

There are many things that businesses can do to improve their company culture and make it more attractive to potential candidates. Here are five tips to improve company culture for better recruitment:

#1 Make company culture a priority

The first step to improving company culture is to make it a priority. Company culture should be an essential part of the business, and leaders should give it attention and resources. Making company culture a priority will show employees and candidates that the company is serious about its culture and is committed to improving it.

#2 Communicate company culture

Another vital step to improving company culture is to communicate company culture. Employees and candidates should be aware of its culture and what it entails. Companies can do this through their values, mission statements, code of conduct, etc.

#3 Encourage employees to live company culture

One way to improve company culture is to encourage employees to live company culture. Companies can provide training and development opportunities, offer incentives, and create company culture ambassadors.

#4 Make company culture visible

Another way to improve company culture is to make it visible. This can be done by creating company culture displays, sharing company culture news, and celebrating company culture milestones.

#5 Involve employees in company culture

Finally, another way to improve company culture is to involve your employees. Companies can do this by soliciting feedback, conducting surveys, and hosting company culture events.

Improving company culture can be a challenge, but it’s worth it if it means better recruitment and hiring more top talent. By following these tips, you can improve company culture and make your business more attractive to potential candidates.

Do you need help with your recruitment?

Understanding the impact of company culture on your business is one thing, but improving your recruitment process to drive actual results takes a little more know-how.

If you need help with your recruitment, Greys Recruitment Agency is the team for you. We are a leading white-collar temporary and permanent recruitment agency with years of experience helping businesses find the right candidates.

Not only do we understand the people-driven ideas of company culture in recruitment, but we also leverage an extensive database of top talent to help businesses achieve their recruitment goals.

Get in touch with us today to learn more about how we can boost your recruitment efforts.

Truck delivery

5 Ways to Optimise Driver Safety in Your Fleet

in General

Did you know that your drivers are the primary cause of most accidents, not the vehicles they are driving?

Safety affects the entire business – vehicles, maintenance, operations, and of course, your drivers. However, despite advancements in technology to improve vehicle safety, the number one cause of accidents is the driver.

If you are the owner of a fleet company, you will know that your vehicles are one of the most important assets of your business – only second to their indispensable drivers. Therefore, it will not surprise that vehicle and driver safety needs to be a top priority for your business. Preventable accidents or road incidents will put your drivers, vehicles and company at unnecessary risk that you should avoid at all costs.

It makes sense to prioritise fleet safety for the benefit of your business’s drivers and vehicles – and modern fleet management technologies and tools have evolved to meet current fleet safety demands. This article discusses simple, reliable and affordable steps that your fleet company can take to help improve the safety and success of your drivers, vehicles and business interests.

Here are 6 steps below that you can take to optimise driver and fleet safety:

 

1. Data-Driven Driver Training and Education

Any time and resources your fleet company invests in employee training and education are always worth it, especially when prioritising fleet safety. Improving driver behaviour is one of the most effective ways to improve their safety and the vehicles they drive.

A robust training programme covering road rules and regulations, good driving habits and vehicle maintenance is critical to effective fleet management and safety.

There are a variety of tools and resources that are designed to improve your driver training. Fleet managers can also use their fleet management system to access user data and actionable insights from GPS-based and video telematics. You can create driver training programmes based on your fleet company’s specific requirements and real-time information.

This allows managers to make informed decisions when strategising how to approach driver training and education.

2. Adoption of your company policies

Company policies relating to the safe operation of vehicles establish a uniform understanding of your expectations.

A good example is a policy that covers mobile phone use (or the use of any mobile electronic device) while operating a company-owned, leased or personal vehicle on company business. Similarly, a policy that requires drivers to be medically fit ensures that they have suitable health and fitness levels before driving a company vehicle.

3. Enforce the rules

A policy can only be effective if backed by the enforcement of fundamental and established consequences for non-compliance. Drivers won’t alter their unsafe driving practices simply because a policy exists. It’s up to your Fleet Managers to enforce policies, regardless of any challenges or resistance in doing so.

There can be costs associated with failing to implement and enforce a company policy in some instances.

4. Preventative Maintenance and Regular Inspections

Some of the most incredible advancements in-vehicle telematics and fleet management software are that you can easily (digitally) schedule preventative maintenance checks and routine vehicle inspections. Unplanned breakdowns and avoidable accidents can result from poor vehicle maintenance or faulty equipment. Fleet companies need to ensure that their vehicles are safe and their drivers are on the road.

Ensure essential maintenance tasks, such as tyre rotation and pressure checks, fluid changes and checking brake, signal and headlights, are performed routinely. By ensuring you inspect your vehicles regularly and maintain a schedule in a manageable rotation, fleet managers can reduce the amount of unplanned downtime in their fleet. Minimising the time your vehicles or drivers spend off the road will help you save money and time while streamlining your business operations.

5. Fleet and Driver Monitoring

Video and GPS-based telematics allow owners and managers to monitor their fleets, access real-time data and analyse driver and vehicle performance. Modern fleet monitoring solutions are an indispensable part of effective fleet safety programmes. You can monitor driver behaviour in real-time and ensure that every driver is keeping themselves, their vehicle and others on the road safe.

Fleet monitoring software integrates with advanced vehicle telematics and technologies that can provide insights into your fleet performance and give actionable ways to improve that performance. Poor route management, speeding, hard braking and tailgating are just some of the poor driving habits that can be tracked and prevented using vehicle telematics that helps improve fleet safety and performance.

Fleet monitoring is a cornerstone of most modern fleet companies. Still, owners and managers need to ensure that all of their business operations are not just cost-effective and consistent but safe. However, a good side effect of improving fleet monitoring, management and safety is that you improve business processes, reduce operating costs and better overall fleet performance.

Why Prioritise Fleet Safety?

An effective fleet safety programme is one of the most important investments you can make in your business. The time and resources invested in fleet management solutions will help improve fleet safety and make your company more competitive. Implementing a fleet safety programme will help keep your drivers safe and happy, vehicles on the road and operations streamlined.

These are just a few ways transportation, manufacturing or logistics companies can improve driver safety and reduce the number of accidents or driver issues. Contact us at today to learn more about how we can help you source the right drivers to help optimise safety in your fleet.

The MASA Drivers division has years of experience in sourcing top drivers for blue-chip companies and internationally – and your company may be next!

top hiring mistakes companies make and how to avoid them

6 Tips for Empowering Your Employees Through HR

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Hitting a wall is one of the worst feelings in the world, especially at work. Employees can tell when they have the potential to do more but lack the authority or resources to make it happen ー or a voice to ask for them. Working in this state is highly frustrating, which leads to demoralisation, reduced productivity, and disengagement from one’s work.

Thankfully, with the right approach and tools, any organisation can empower its employees. Human Resource (HR) Departments are often equipped to implement programs to empower employees. However, they may require additional tools and resources to develop the processes and best practices effectively, which we will discuss in this article.

If you would like more direct assistance with boosting your workforce, the MASA HR division is here to help. We provide specialist HR and industrial relations solutions to support and empower your business. Contact us to learn more.

First, let’s understand what an empowered employee is?

Empowered employees are confident, productive, motivated and engaged. They typically complete their tasks with little to no supervision and are confident to make their own decisions and generate new ideas because they feel trusted by their manager. They are also often willing to go the extra mile for their team and take ownership of their work.

Above all, empowered employees find meaning and purpose in their work, and this commitment helps them perform well in their roles.

What are the benefits of empowering employees and HR?

When your human resources department feels empowered to do their jobs more effectively, they can manage tasks better, giving them more time to brainstorm, research and develop programs that empower employees. To make your human resources department feel more empowered to complete their daily work, it may be necessary to invest in technology that helps the HR team automate routine tasks to focus their efforts on employee performance.

Empowering employees in the workplace can lead to:

  • Increased dedication to performing daily duties
  • Motivation to take on extra work and leadership opportunities
  • Increased productivity and efficiency
  • Improved customer service and communication
  • Being more flexible and adaptable to the team, departmental or company changes
  • Better adherence to company policies and practices
  • Positive company culture

The last and arguably most important benefit is a greater trust in leadership.

A meta-analysis published in Harvard Business Review states that leaders who empower their employees are more likely to be trusted by their subordinates than leaders who do not empower their employees. This is not to say that empowering employees involves pushing work onto underlings that managers don’t feel like doing themselves.

Leaders who empower their employees act as coaches, pushing their employees to do their best work and supporting them along the way. Empowered employees felt that their leaders would not take advantage of their hard work ー. Instead, they would recognise and celebrate their wins.

There’s definitely enough evidence to show the benefits of an empowered workforce, but what can you start doing to ingrain empowerment within your organisation or business? Here are six tips below:

1. Encourage employee input and feedback.

One of the best ways to empower your employees is to encourage their input and feedback. This shows that you value their opinions and want to hear what they have to say. Furthermore, it gives them a chance to share their ideas and suggestions for improving things within the company.

2. Promote a healthy work-life balance.

It’s essential that employees feel like they have a proper work-life balance. This means they don’t feel like they’re continuously working and have time for other aspects of their life, such as their family and hobbies. When employees feel like they have a solid work-life balance, they’re more likely to be productive and motivated at work.

3. Offer flexible working arrangements.

Another way to empower your employees is to offer them flexible working arrangements. This could involve flexible hours, the ability to work from home, or part-time working. Flexible working arrangements show that you trust your employees to get the job done in their own time and in their way.

4. Encourage professional development.

Investing in your employees’ professional development is a great way to empower them. It shows that you value their skills and want to help them progress in their career. Additionally, it can make them feel more engaged and motivated at work.

5. Recognise and reward good work.

Recognising and rewarding good work is another excellent way to empower your employees. This could involve giving them verbal praise, bonuses, or awards. When employees feel like their good work is being recognised, they’re more likely to be motivated and engaged in their job.

6. Support employees’ mental health.

Mental health is a vital issue for all employees, and it’s something that the company should support. There are multiple ways to do this, such as offering counselling services or promoting a healthy lifestyle. When employees feel like their mental health is being supported, they’re more likely to be productive and motivated at work.

The role of HR in employee morale, health and productivity is essential. By taking steps to empower your employees, you can create a more positive and productive work environment.

Now that you have got the tips and outline on creating an empowered workforce, you need the steps you can follow. Here are five steps you can use to create a more empowered workforce that can better contribute to your organisation’s success.

  1. Encourage employees to take the initiative and be proactive in their roles.
  2. Support employees in taking on new challenges and responsibilities.
  3. Help employees develop their skills and abilities.
  4. Promote a culture of open communication and collaboration.
  5. Encourage employee involvement in decision-making processes.

Empowering employees starts with listening and recognition

It’s quite simple, and companies and human resource departments often don’t get it right. A more detailed focus needs to be put on empowering employees if you want to get the best out of them as individuals and employees to help drive your business forward.

One of the most impactful ways to influence positive change in your workforce is specialist human resources and industrial relations solutions. MASA excels at managing and streamlining your HR so that your employees can focus on more high-level tasks. Contact MASA today to learn more.

We hope this article was insightful and brought value to you whilst reading it. You can visit our blog page for more articles like this one.

Putting the Human Relationships Back into Recruitment

The Value of Employer Branding in 2022 and Beyond

in General

If the heart of a company is its people, it is more vital than ever for employers to develop a positive reputation with current and potential employees. This idea is the core principle of employer branding. Smart companies are leveraging their brand to hire the best employees and also maintain the loyalty of those already part of their teams.

To drive this point home, 50% of candidates say they wouldn’t work for a company with a bad reputation, even for a pay increase. For many job seekers, your reputation as an employer carries more weight than whatever pay your company offers.

On the other hand, 92% of candidates would consider leaving their current jobs if offered another role with a company with an excellent corporate reputation. It’s clear that what people see and feel about your company directly impacts how well you retain and hire new staff.

This article explores the value of employer branding in 2022 and its implications for the future. We will also discuss employer branding strategies and break down a few tips you can use to boost your company’s brand reputation for the long haul.

Why Employer Branding Matters

In today’s digital age, people have instant access to an empowering amount of information about virtually anything – including your company. 79% of job applicants use social media in their job search. In a matter of minutes, candidates can go beyond listed job posts to find out more about employers before applying, such as:

Online presence

Everything that people can discover about your company online impacts its reputation massively. Not only are customers and clients seeking to learn more about your company on digital platforms, but so are potential employees. In fact, most job seekers read at least six reviews before forming an opinion of a company.

From employee and customer reviews to client testimonials, what people are saying about your company will impact your employee brand in one way or another.

Your brand goes beyond reviews, however. It encompasses the overall image of your company based on how you are actively communicating with the world. From your company website to social media and live events, job candidates are doing research on your company, its culture and your employee brand.

Employee reviews

This is by far one of the most significant sources of information for job candidates since it comes straight from people who have already worked for the company in question. Yes, there will be bias behind the opinion of a current or past employee. However, these reviews can give unique insights into the inner workings of a company and what type of experiences employees have had there.

An important factor here is that employee reviews are out of employers’ control. Whether the reviews are positive or negative depends on how a company treats its employees. You may get a few disgruntled outliers. However, most people will give a relatively honest review of their employee experience, which makes it essential for you as an employer to work on improving your reputation on a fundamental level. No amount of external marketing can change how actual employees feel about your company.

Client testimonials

Although these testimonials come from a client’s perspective, they still directly impact your company’s reputation. Prospective candidates can learn a lot about you as an employer based on the quality of your client testimonials.

Are you offering good service? How well do you treat your clients? Can you maintain favourable business relationships? Client testimonials can answer these questions and show whether your company is sustainable and if you can provide job security for potential employees.

Customer reviews

Customer reviews are another form of feedback that may not come from inside your company but can still tell job candidates what they need to know. Whether customers share positive or negative reviews will significantly affect your company’s reputation. It also illustrates your ability to leverage employees effectively to sell your products, which impacts your employee reputation.

Your customer relationships are the bloodline of your business, and their quality can be a powerful indicator of whether you can take care of your employees. The last thing a job candidate wants is to end up in a dead-end position with a company that cannot maintain a healthy bottom line or provide growth opportunities.

Employee branding strategies for 2022 and beyond

So, we have taken you through the concept of employer branding and the factors that influence and shape your company’s reputation in the eyes of potential employees. Now, it’s time to move beyond ‘what’ employee branding and into the ‘how’ you can effectively boost your brand as an employer.

Here are a few actionable tips or strategies to help you boost your employee brand in today’s rapidly evolving age and hopefully maintain a positive image well into the future.

Digital marketing

As mentioned already, we live in a digital age where potential employees can use the internet to learn more about your company. It’s not enough to simply post a job on LinkedIn or Indeed and pray this will be enough to attract quality applicants.

Today’s job seekers are much more ‘google-smart’. Unless you’ve already established a strong reputation as a top employer in your industry, getting the most qualified candidates will be challenging without some form of digital marketing effort.

There are multiple ways that companies are using digital to reach out and connect with job applicants, such as:

  • Company websites
  • Landing pages
  • Online job boards
  • Digital business directories
  • Social media
  • Paid ads
  • Search engine optimisation
  • Search engine marketing
  • Email communication
  • Live virtual events and webinars
  • Blogs, articles and more

To give you context of how important these digital platforms are: The top three channels SMBs plan to extend their employer brand are the company website (69%), online professional networks (61%), and social media (47%). However, the point of these marketing methods is to be proactive and find innovative ways to reach out and communicate with prospective employees.

For example, you could run an engaging Facebook video ad showcasing positive employee testimonials and stories. By targeting this ad to potential employees who fit your demographic and previously visited your job post, you could gain more high-quality applications from candidates who choose your company over the competition.

Your website, social media profiles and outbound communication all impact your employer’s brand. It is essential that you find ways to connect with prospective employees and build a strong reputation actively.

Improving the candidate experience

It’s no secret that your recruitment and hiring process is an essential part of sourcing, employing and retaining talent. Therefore, one of the most impactful ways to nail each factor is to level up your candidate experience.

This experience begins before you even meet or interview a prospective employee. Your job post is the first thing a candidate reads, so it should be clear, informative and authentically persuasive enough to attract the most relevant and high-quality applications. There are also a few more methods you can use to improve your candidate experience, such as:

  • Be transparent about the position in question
  • Create and maintain an attractive and up-to-date career site for open positions
  • Make your application process as easy and streamlined as possible
  • Communicate effectively with candidates through email, phone and even social media updates
  • Update candidates regularly on the status of their application, regardless of whether you will be hiring them or not

Lastly, but definitely not least, is the interview process. By getting the in-person interview right, you can learn as much about the candidate as possible while also giving them the information and positive experience they need to make a decision.

A few more tips for the interview process:

  • Ask great interview questions
  • Keep your interview period short
  • Offer candidates a chance to learn about the role and your company culture
  • Do a tour to show off your workplace
  • Allow candidates to meet the leadership, especially top talent

Ultimately, the ball is in your court as an employer to provide the best candidate experience and seal the deal with your desired candidates. Every bit of information candidates discovers about your company impacts your employee brand, which is influenced even further by how you communicate with candidates along the way. Get these factors right, and you are on your way to attracting, hiring and retaining top talent.

With a solid candidate experience and digital marketing effort, you develop a successful employee brand in today’s world and learn how to develop this for long-term prosperity in the future as an employer.

Need help hiring and retaining top talent?

MASA has over 40 years of experience in the employment industry and can help you attract and secure the level of talent that your company needs. By partnering with us, you can access tried and tested staffing solutions tailored to your specific needs and employee brand.

Contact MASA today to learn more about how we can take your business to the next level!

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